Our Story & Mission
In 2010, documentary filmmakers Kim MacQuarrie and Ciara Byrne were spending a week at the Turkana Basin Institute in northern Kenya with famed paleoanthropologist Dr. Richard Leakey, who discovered the oldest known fossils of Homo sapiens. Dr. Leakey was also the former director of the Kenya Wildlife Service, and had been instrumental in helping protect the African elephant. Kim was a four-time Emmy-winning filmmaker and writer with degrees in biology and anthropology while Ciara had previously run a large film company in New York City and had executive produced numerous film series.
It was June, just before millions of wildebeest from Tanzania’s Serengeti were about to arrive, and one afternoon over a leisurely lunch discussing documentary films, Dr. Leakey asked: "Is there a way to combine films, the internet, conservation, and fundraising—all at the same time?" Dr. Leakey had founded Wildlife Direct five years earlier, which hosted hundreds of conservation NGOs in Africa, but the NGOs were always in search of funding.
A few weeks later, while Ciara & Kim were riding in a jeep amid wildebeest in the Masai Mara, watching one of the most spectacular wildlife displays on the planet, they came up with an idea: why not create a website that uses short videos and crowdfunding to raise funds for green projects — not just in Kenya, but around the world? A site where people could watch short educational films and donate to specific projects that interested them? A site that allowed people to become personally involved? A little over two years later, in the spring of 2013, Ciara & Kim launched Green Our Planet — a crowdfunding and educational website dedicated to supplying funds for great green projects around the world.
Green Our Planet's mission is to raise money for green projects and to educate the public about the most pressing environmental issues facing the planet today. Our overall goal is to help conserve, protect, and improve the environment through funding green projects and through education, which includes STEM, nutrition and conservation education in K-12 schools.